The end result of strategic planning
By Ruth Tearle
The end result of a successful strategic planning session is a powerful strategic plan, plus a team that is united and excited about their future.
What should you expect from your strategy workshop? How do you know if your strategic planning retreat was a pretence or a success? It all depends on what your team has achieved by the end of the strategy retreat.
Evaluate your strategic planA powerful strategic plan meets these evaluation criteria. It:
- Provides a a clear description of the markets that the organization will and won’t compete in, in the future.
- Takes into account new trends or shifts in the political, social, economic, technological, industry and competitive environments surrounding the organization and its customers.
- Shows how future trends will affect what their future customers will value and be prepared to pay for.
- Contains a number of creative opportunities to take advantage of the new strategic trends.
- Gives a clear reason why a future customer will choose to support their organization, rather than any of their future competitors.
- Contains a mix of exciting products and services that their chosen target market will love, want to buy, and will want to share with their friends.
- Shows what will need to be in place within the organization, to ensure it is able to exploit the opportunities and achieve its competitive advantage.
- Is something the group is capable of achieving, and wants to achieve.
Evaluate the likelihood of your plan being implemented
In addition to developing a powerful strategic plan, an effective strategy workshop provides a number of people or team benefits:
- People who used to belong to different silos or divisions, now act as a united team.
- There is more positive energy as the team is excited about the future and the plan they have created to be successful within that future.
- The team has learned how to think in a creative and customer focused way.
- Individuals are positive about the future as they see a role for themselves to contribute to something exciting and meaningful.
- All of this, makes it easier to implement a strategic plan, as most of the resistance normally associated with implementation, has been replaced by excitement.
A powerful strategic planning retreat ends with a team that:
- Has clear direction
- Has a clear picture of their future
- Has put their own creative touch onto their picture of the future.
- Is excited about their future and the contribution each of them can make to this future.
Such a strategy is more likely to be implemented successfully, in a way that truly benefits the organization.
You may also like:
- Head of strategic planning: How to negotiate the role that will make you successful within your organization.
- Pre-strategy questionnaires: Questions to use to interview your customers and leadership team - before doing strategic planning.
- How to evaluate a strategic plan. The four elements a strategic planner uses to evaluate a strategic plan.
- The CEO's guide to implementing a strategy. Once you've developed a strategic plan, this is a practical guide for a CEO on how to implement it.
- The role of a strategic planner. The role of a strategist or the head of strategic planning.
- When to do strategic planning. How do you know if you need to do strategic planning.
- The CEO's role in strategic planning: Warning signs to consider before, during and after a strategy workshop.
- What are vision and values. How to use vision and values as powerful leadership tools.
- Plan your strategy workshop: How to plan a powerful strategic planning workshop.
- What makes strategy fail. How to ensure your strategy is more than just a 'pretence'.
- Formulate a strategic plan. How to get a team to develop a powerful strategic plan.
We would like to hear about your experiences and viewpoints. By sharing your own experience, you can help make this topic richer, more practical and more relevant to different situations and cultures. This helps us all to learn.